Apple is poised to make a significant entry into the foldable smartphone market with its anticipated launch of a foldable iPhone. Analysts suggest that this move could inject much-needed momentum into a category that has recently seen a decline in growth. In the first half of 2026, global shipments of foldable smartphones dropped by 8% compared to the previous year. However, market research firms predict a rebound in the latter half, with total shipments expected to reach approximately 23 million units by the year’s end and continue to grow into 2027.
The entry of Apple into the foldable sector is projected to be a game-changer. Smart Analytics Global forecasts that Apple could capture a significant portion of the market rapidly, potentially securing 25% of global foldable shipments by the close of 2026. This figure is expected to increase to around 41% by 2027. The potential impact of Apple’s involvement is further underscored by IDC’s projections, which estimate that the company could ship over 17 million foldable iPhones by 2027, commanding roughly 40% of the global market share in this segment.
Despite the optimistic projections, Apple may initially face challenges related to supply constraints, attributed to the complex nature of manufacturing foldable devices. Additionally, the expected price point of over $2,000 could limit both demand and availability during the initial rollout. Reports indicate that Apple might opt for a staggered market entry, launching the foldable iPhone in select regions before expanding its availability worldwide.
The introduction of a foldable iPhone could significantly alter the competitive dynamics within the smartphone industry, posing new challenges to established foldable device manufacturers like Samsung, Huawei, Vivo, and Xiaomi. Industry insiders have speculated on the possible features of Apple’s foldable phone, including a 5.5-inch cover display and a 7.8-inch foldable main display. The device is also expected to sport advanced technology such as Touch ID, an A20 Pro chip based on a 2-nanometer process, and dual 48-megapixel cameras.
Ultimately, if Apple successfully navigates the hurdles of manufacturing complexity and high pricing, its entry could not only rejuvenate the foldable smartphone category but also establish Apple as a dominant force in this innovative sector. IDC’s forecasts suggest that the overall foldable smartphone market could reach 22.9 million units in 2026, marking a 12.6% increase, and continue to grow by 18% to approximately 27 million units in 2027.